Enriching Lives
Find the solution you need
About FKRA
Transforming Workplace Culture
FKRA (فِكرة) is a UAE-based consultancy that transforms workplace culture through employee engagement, wellness, and innovation programs.
We partner with governments, corporations, and institutions to deliver long-term, people-centered initiatives that:
Reduce burnout by
up to 35%
Boost engagement and morale by up to 40%
Enhance wellbeing and job satisfaction organization-wide
Build sustainable, high-performing workplace cultures
What We Do
Integrated Solutions for
Human-Centric Organizations
We provide end-to-end programs that merge organizational psychology with experiential design to deliver measurable results
1
Employee Engagement & Wellness
Long-term initiatives (3–12 months) proven to improve morale and reduce burnout across your organization.
2
Leadership Development
Over 100+ leaders trained through coaching, workshops, and experiential learning programs.
3
Culture Activation
Embedding organizational values and fostering psychologically safe environments for teams.
4
Team Building & Events
Purpose-driven events designed for trust, collaboration, bonding, and enhanced performance.
5
Innovation & Design
Delivered enterprise platforms and conducted multiple workshops using human-centered design principles.
What We Do
Expert Culture Transformation Services
Experience customized solutions through our expert workplace transformation programs — designed to help organizations elevate engagement, enhance wellbeing, and foster innovation across teams.
Employee Engagement & Wellness
Long-term initiatives (3–12 months) proven to improve morale and reduce burnout across your organization.
Innovation & Human-Centered Design
Delivered enterprise platforms and conducted multiple workshops using human-centered design principles.
Team Building
& Internal Events
Purpose-driven events designed for trust, collaboration, bonding, and enhanced performance.
How We Create Change
The FKRA Transformation Model
Every organization is unique — but transformation follows a universal rhythm
Step 1
Diagnose
Reveal what drives and drains your people
Step 2
Design
Co-create experiences that inspire and align
Step 3
Deliver
Activate change and sustain momentum
Results We Deliver
Impact at a Glance
We believe that organizational success begins with human energy — when leaders and teams are aligned, engaged, and inspired, business growth becomes inevitable
5000+
employees
engaged across
programs
10+
programs
delivered in the
UAE, KSA, and
Jordan
15+
government
& corporate
clients served
80%+
participant
satisfaction
across workshops
& retreats
Build Tomorrow’s Thriving Culture Today
Tell us about your organization — we’ll help you build a culture where people thrive and perform
Trusted by leading organizations across the UAE and MENA region
TESTIMONIALS
What others are saying
"driving real change"
“The Connect program markedly enhanced engagement levels and shifted mindsets in our organization.
A testament to creative solutions driving
real change.”
HR Director,
Department of Energy
"professionalism and impact"
“Njoud’s facilitation fostered
collaboration and generated innovative
ideas during our volunteering workshop.
Her professionalism and impact were
highly valued.”
Community Engagement & Volunteering,
UAE
Meet the Founder
Committed to Human Transformation
Njoud Majali
Founder & Culture Strategist
Empowering People to Drive Meaningful Change
A certified transformational coach and seasoned facilitator with over 25 years of professional experience, Njoud has collaborated with governments, corporations, and institutions to design and lead programs that integrate wellness, culture, and innovation for lasting transformation.
Njoud Majali
Founder &
Culture Strategist
Empowering People to Drive Meaningful Change
A certified transformational coach and seasoned facilitator with over 25 years of professional experience, Njoud has collaborated with governments, corporations, and institutions to design and lead programs that integrate wellness, culture, and innovation for lasting transformation.
Njoud Majali
Founder & Culture Strategist
A certified transformational coach and seasoned
facilitator with over 25 years of professional
experience, Njoud has collaborated with
governments, corporations, and institutions to
design and lead programs that integrate wellness,
culture, and innovation for lasting transformation.
Company
Legal
Socials
© Copyright 2025. Fkra. All Rights Reserved.